Marketing is not just a term it’s a science just like dentistry. It is also key to the success of any business and dental clinics are no exception. Our analysis says that for the dental clinic to grow, a dentist should see 10 – 20 new patients per week. How is that possible? These 25 dental marketing ideas will help you reach there. In order to attract new patients to come inside your dental clinic, you must offer a competitive product at a reasonable pricing, devised by the plan.
Your dental marketing plan can be influenced by many things. To list out few items for your understanding here is the list.
- Dentist Qualification
- Services offering
- Geographic locations
- Competition and much more
Once you analyze your strengths and weakness then you will be able to determine which of the following dental marketing ideas will help you secure the future of your dental clinic.
Nobody ever said that marketing your dental clinic will be easy. Especially when as a Dentist you are juggling so many things which include finding new patients, managing old clientele, looking at the dental clinic chorus. Marketing will be ignored on your list of priorities.
To get you begin with here are the 25 dental marketing ideas that can be used a checklist for your dental clinic.
- Start a blog—
Everything does not involve money, there are lots of free blogging platform where you can create a blog on your own and start writing about your experience or dentistry or anything that motivates you + attract new patients. Blogger & word press are most user friendly and popularly used.
- Social media—
I don’t have to prove the importance of social media. Once you start writing your blog you can share the same on your personal social media accounts such Facebook, Twitter, Linkedin. You don’t have to restrict to these if you taking before & after pictures of your clients then you can share them on Instagram and other photos sharing apps & sites
The most loved word in Marketing is “Discounts”. It always attracts new patients and it more likely that they will visit again if they are pre-paid.
- Referrals —
Motivate current patients to refer their family and friends. Offer incentive for each referral. Incentive can be anything a gift, a free service or a discount on some other service.
- Welcome to the colony —
Send greetings to the people who shift recently in your locality. You can get this info through a real estate agent who deals with property rentals & sales, these new people can be your potential customers.
- Community —
Market yourself in your own community, Patients are more likely build a trust with you if you connect with them outside of the dental clinic.
- Offer free cleaning/checkup —
Everyone loves free stuff, so do your patients. Offer them a free checkup or cleaning or scaling so that they can come back to you.
- Referral alliances—
Form cross referral alliance with other doctors in your area. Be sure that the doctor you are referring to is worth it or else this strategy could backfire.
- Engage your target audience —
Plan a colony cleanup campaign or a marathon inside the colony, promote a healthy lifestyle via some creative events and engage your patients in these activities to spread brand awareness.
- Market results, not services—
Patients will call you because they want a beautiful smile or a healthy mouth, they may not be motivated if they hear about cavities being filed. Market the results and wait for your mobile to ring.
- Use a unique logo and tagline—
This may sound obvious, but consistent branding is one of the major element in attracting new patients. It will help you create a brand recognition and awareness among your existing and new patients.
- Dental Website —
Your dental website is your home on the internet, build a beautiful webpage and make your presence felt on the internet where most of your new patients are searching you.
- Amplified Mobile Pages(AMP) —
Optimize your website for mobile a lot of people search for dentists, from their phones or tablets instead of a laptop. You must be ready for this, make sure your website is optimized for the mobile versions as well.
- Video Marketing —
Videos are more engaging than plain text and easily accessible on all platforms, be it a webpage or social media platform. Post a video on your website with a tour to your dental clinic. Visuals work better than any other marketing strategy.
- Search Engine optimization —
Having a dental website which is not visible is of no use. Make sure your website is searched sensitive, as dental SEO shows your website to relevant keywords in search engines like Google.
- Call to action—
The buttons on your website that motivates patients to take an action. Such as filling a subscription form or follow your blog for updates. These buttons will help you fetch patients contact details and make a huge impact on your marketing.
- Send a monthly newsletter—
Once you gather enough email ids or subscribers then its time for email marketing. It’s all in the digital marketing plan you can keep in touch with old patients and also focus on getting new patients. The newsletters can be anything or a combination of multiple, including oral health tips, information about new technologies, your success stories or any funny incidents. This newsletter will be motivating your patients to book there next appointments with a call to action button without being pushy. “There will be series of posts only on Dental Newsletters very soon. Subscribe to our blog and don’t miss the opportunity”
- Social Media presence—
Having your personal pages is not sufficient, you dental clinic should have Business page which can be followed by your patients, on this page you can market your blog, events and anything that can be boost your dental clinic brand.
- Targeted reach—
You can’t reach everyone, everywhere that’s highly impossible. But you can shortlist your target audience and reach them through social media.
- Patient testimonials and reviews—
Online Reviews are becoming more and more important by each passing day, as the new patients conduct online research to find the dentist in their area. You need to ask your patients to write review on Google & Facebook and your reception should respond to those reviews irrespective of good or bad.
- Video Testimonials—
What can be better than a patient praising your dental practice in front of all your potential patients. It’s a legitimate proof that your service stand out of your competition.
- Facebook retargeting—
Once you build a social media presence then it’s time to remind your patients that they have been to your dental clinic and need to book an appointment. If you get 1000 clicks on your website then you can retarget the Facebook ads to drive traffic to your website.
- Pay Per Click (PPC)—
Dental AdWords or PPC for the dentist is advisable if you want to get the patients instantly. The investment made in media buying will develop a queue of new patients and also drive traffic to your website.
- Search retargeting—
Within Adwords you can do search remarketing, which shows search ads to people who have visited your website previously. So just imagine this someone who have visited your website and decides to do some more research before calling you and then they see your ad that displays “You have visited our website earlier, Get 20% discount if you call right now”.
- Become an expert—
Everyone wants to be in good hands, By writing articles for newspapers and magazines and featuring them on your website or blog will give you a boost. This will build confidence among your patients. The content that you are placing online should be SEO friendly, Get in touch with Techie Dentist for help.