SEO or search engine optimization is a process to make sure your website shows up in the search. Making a website for your practice doesn’t guarantee that it will show up in Google search. Google has a list of 200 factors and more on which it decides how to rank a particular website. SEO for Dentist is done to optimize your website according to these factors. It enables Google to judge your website and decide whether to show it on its first page. A well-known saying is: if you don’t want people to know your crime then hide it in Google’s second page, no one goes there. When people don’t even bother to check Google’s second page then it would be delusional to think people will see your website in the third or fourth page of google.
The role of SEO for dentists is to improve your dental website ranking in Google’s search engine.
To improve page rank by SEO many factors are involved but the most important one is the content of the website. The website is optimized to rank for a few selected keywords when patients search for them. Keywords are the words by which people frame their search questions online. After analyzing the most common keywords used by the target audience, your website is optimized as such.
The content of your website is created by prioritizing the keywords and its related topics. Your website should be updated with unique pieces of content not available on other websites. Copying content from other websites and posting them on your own can lead to plagiarism issues and blacklisting from google.
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Importance of Dental SEO Marketing for your website:
Visibility:
Doing SEO for your website increases its chances to show up in your patient’s online search. It increases your visibility in the online world where thousands are vying for a single person’s attention.
Awareness:
By analyzing keywords and ranking for it will give you an idea about topics people are looking for. You can include those treatment options in your practice and also create awareness of the new treatment options that your dental practice is providing. It is a win-win situation for both parties.
Credibility:
Showing up on the first page of google will create a superb impression on your patient’s mind. The only websites that show on Google’s first page are those who have proven their worth to it. They are easy to navigate with useful content. Knowing that most people don’t bother to go to its second page. Showing up on the first page gives credibility to your dental clinic and forms a good first impression. It increases your chances of getting a patient.
Competition Analysis:
By monitoring practices that are emerging in top results, you can have a peek in your competition and analyze what your target patients are looking for. You can compare your practice’s outreach to your competition’s thereby improving your own approach and gaining new patients.
Targeting NEW Patients:
By targeting specific keywords you can target a specific patient looking for a particular treatment. You can lead new patients to your website then eventually to your clinic by scouting for the most common searched keyword in your practice. You can prioritize those keywords and target the audience searching it by increasing the content related to that keyword on your website.
By not doing SEO for your website you are lacking in the competition. Dental SEO creates tremendous value for your dental clinic by improving visibility and targeting patients who are already searching for the treatment. It removes the effort of convincing the patient for the treatment as they are already aware of what they want. Make sure you select a digital marketing agency which has rich knowledge of dentistry and have done it before and can get a good return on your investment.
