Dental Social Media Marketing :
Why is Dental Social Media Marketing is essential for your dental clinic ?
Social media provides a tremendous marketing opportunity for your dental clinic.
According to research by TechCrunch, these are the following statistics of social media usage in 2017.
- Facebook has 2 billion daily active users
- Instagram has 700 million monthly active users
- Twitter has 328 million monthly active users
- YouTube has 1.5 billion monthly active users
The world is on Social media and it expects you to be there too.
You can reach your target audience through social media and create a meaningful relation with them by sharing engaging content.
You can educate people through friendly and funny posts. Gain their trust and build a lifelong relationship with them. With interesting content, you can attract the attention of many social media users.
Social media influence on a person is tremendous.
It influences their decision from choosing a restaurant to choosing a dentist. When a person checks in at your dental clinic on social media. It is seen by all his friends and friends of friends which influence their decisions.
It serves as a word of mouth marketing channel for a large base.
Referrals are an important part of dentistry. You might get the most patients through referrals by your existing patients.
Social media is a referral site with enormous reach. If one person reviews services of your dental clinic, it serves as an online word of mouth publicity of your dental clinic. Most of the general population trust an online review as they trust a word from a person’s mouth.
A positive review on any social media site is far more outreaching than a personal referral. You may get one patient through referral, but positive online reviews can reach a hundred users and get you ten new patients.
Cost-effective, Target- specific ads:
Social media ads like Facebook ads are easy in the pocket and can be targeted to a specific audience. You can start an ad campaign with a budget comfortable to you and analyze its reach and performance.
Social media ads can be tailor-made and guided according to the analytics and research.
They give you the most return when compared to other forms of marketing with a larger reach and complete control.
Social media is not area specific or even country specific. With a business page on social media, you can reach any number of borders and attract patients through any corner of the world without losing local patients.
With a boom in international medical tourism, it has never been easier to attract international dental patients to your dental clinic. The medical tourism is expected to grow 7 to 8 billion dollars in India till 2020. It wouldn’t be a hassle to get your share in it through social media marketing.
Influencer Marketing through Social Media:
Influencers here are people with a large number of friends and followers on social media. Many brands and companies use this kind of marketing to promote their products. Though it is not a popular practice among dentists, you can be the first to use this kind of marketing to promote your dental clinic.
You can narrow down people with most followers on social media and ask them to leave a review or check in or directly promote your dental clinic to their followers for an amount of money. It is more effective than traditional marketing as it comes under word of mouth publicity rather than marketing.
Through social media, you can take your dental clinic to new heights.
With effective marketing and content strategies, you can transform your dental practice and reach your new patient goals with ease.
Most dentists are too busy to market their clinics, but with right marketing partners, it is easier than it looks to increase your revenue.
Creating your presence on social media and marketing your dental practice can seem overwhelming to a dentist who is not social media savvy.
But with consistency, quality content and right marketing strategies, you will start to reap benefits of social media marketing sooner than later.
Contact Techie Dentist to make your social media presence and start a social media marketing campaign to earn higher ROI than expected.