Dental Websites – Why Do Dental Clinics need one?
- To have an online presence
- To form a base for all social media channels
- To capture emails and have one on one relation with patients
- To be connected with Old Patients
- To educate patients about new dental treatments
- To increase visibility of your dental clinic
- To drive your social media patrons to your website for increased interactions
- To showcase your skills and gain trust of your visitors
- To show the world how awesome you are
Apart from all the benefits listed, it gives you the most Return on investment -ROI
At the end of the day, you are looking for Return on investments by gaining new patients for your clinic.
But having a website is not all, every single element of your website should be optimized to make it happen.
It begins with a pleasing and well optimized Dental Websites which search engines love and your potential patients reach.
From SEO optimization to Successful conversion tools every aspect of your web domain should be ready for only one purpose: Converting the visitor into a patient.
At Techie Dentist, maximum of our efforts will be focused on displaying your website to a large number of prospects through various channels.
Once your patient lands on your website, the significant content from dentists and conversion techniques of techies will make sure they get in touch with you and not your competitor.
Why is your Dental Clinic Website so Important?
Social Media Advertisements, Paper ads, Printed brochures, referrals, TV ads or anything else. Once your potential patients pay attention to you, he checks online to know more about your services, your reputation and even for your address. When he comes across your dental clinic website which showcases your services and also gives all the information he is looking for, it creates a positive impression of your dental practice.
Accept it or not, in this day, you make your first impression on your prospective patients with your dental clinic website. They see your website before they see you or your skill set. It makes imperative for a dentist to have a compelling website that showcases his/her credentials and build trust in your patient’s mind even before they keep a step at your dental clinic.
Showcase your credibility through Dental Clinic Websites
You are looking for a social proof that the movie or the product is good.
The same applies to your dental clinic practice and your website provides the social proof your patients are looking for.
It showcases your credibility in form of reviews from your existing patients, case studies, success stories, transformation stories etc. By going through all this, he/she would know you are good and a genuine, trustworthy dentist who can serve their needs.
Not All Websites Are Same
Some websites can repel the patient instead of compelling them to visit you.
They have gaudy designs, sleazy sales like content ridden with mistakes and no call to action.
Ensure your website meet these six criteria’s for it to attract new patients.
Numerous studies over the past few years have showed that the average person surfing the Internet takes less than 3 seconds to determine whether or not a page they found is useful.
Our initial goal with your dental site is to design it to IMMEDIATELY capture the visitor’s attention so they stick around past their initial curiosity. That’s why we incorporate so many different design elements into your homepage (photographs, video, social media, blogs, specials, etc.) .it allows you the greatest possible chance of gaining a new customer with each visit.
Every page on your website should be search engine friendly and keyword optimized for browsers to reach it.
A thorough keyword research is mandatory before creating website content. By using keyword research in website urls, content, blog and images, we maximize your website’s reach to potential customers.
Without properly incorporated keywords, it will be difficult for your website to show up in search engines such as Google or Bing.
These search engines have become more user-friendly and there advanced algorithms not only crawls and analyses web pages but the reason with it to find out how they are useful to the individual searching for a relevant Keywords.
Without SEO Optimization, expecting new patients from a Dental Website is not at all advised until and unless you are running PPC ads for dentist websites.
Another big factor in attracting new clients is providing a responsive layout, your site must be view-able on any device.
Remember though, that three second rule still applies, and the website should look as good on a mobile as it looks on a laptop.
Only readjusting the size will not help and this is where most of our competitors get it completely wrong.
In a responsive webdesign, your website is easy on the eyes and navigational on any device.
On average, our web properties convert four times above the industry standard because we know exactly how to showcase your practice on any screen size.
The best way to retain your customer’s attention is to provide the information he is looking for.
When your website imparts high quality, knowledgeable, easy to read and understandable content, it translates into trust in you as a practice owner.
Your content is created with your customer’s perspective.
At Techiedentist, We create compelling content around your niche skills and target patients that best fits into our responsive website design.
Having good content on your dental clinic website is a must have to reap most of the benefits from it.
A good website design without good content is like a big coconut shell without water: everybody throws it away.
Our knowledge of dentistry and expertise in digital marketing doesn’t stop us, from having detailed conversations with your staff to ensure that we capture every element of your practice’s best traits.
Once we have a solid idea of who you are and what types of dental patients you’re looking to treat, then we design your site 100% based on those needs.
For example, we will customize your site’s URL’s (the web address of each individual page) to reflect your specialties, and tie in social media and video integration to make your domain highly engaging to potential customers.
We will also provide conversion-optimized contact forms, lots of blog content and fantastic graphics/banners…because these are all time-tested methods of driving in new patients.
This step is where most dental practices and digital marketing agencies go wrong. You attract visitors to your website, provide them with high quality content, impress them with your reviews, case studies etc and leave them in confusion.
When you are attracting visitors, there must be a clear instruction for them to reach you through your website.
What is your main purpose of creating a dental clinic website?
To collect more email ids, to get them to call you or book an appointment online?
Whatever it may be, it must be easy to follow, clear call to action with a prominent display.
When you have their number or mail id, instant follow up is all you need for them to be at your doorstep.