Exploring How with TechieDentist
The Mind behind the Smile
Exploring how AI, strategy, marketing and storytelling are reshaping the future of dentistry.
Why Discounts Are the Most Expensive Marketing in Dentistry
A 20% offer doesn’t cost you 20%. Here’s the arithmetic...
Read More
We were trained as clinicians and handed a business
I want to tell you about something I’m launching, but...
Read More
The Dental Practices Winning With Content Aren’t Posting More. They’re Saying Something.
I’ve written before about why implant marketing generates leads but...
Read More
Personal Brand vs. Clinic Brand: What Should You Build First?
Patients aren’t choosing your clinic. They’re choosing you. The clinic...
Read More
The Silent Objection No Orthodontist Is Marketing Against
Marketing for orthodontics should aim at giving a sense of...
Read More
The Conversation Every Dentist Adopting AI Needs to Hear
Twenty-five episodes into The Dental Lens, I sat down with...
Read More
Why Your Implant Marketing Generates Leads but Not Cases.
Marketing for full-mouth implants should aim at giving a sense...
Read More
When Storytelling Meets AI: The Future of Dental Content Won’t Look Like an Ad
A woman covers her mouth when she laughs. A small...
Read More
What Google’s New AI Search Guide Means for Dental Practices
It’s 2:17 a.m. Sarah wakes up with a throbbing toothache....
Read More
The Top 3 Lessons from Interviewing Leading Global Clinicians to Expand Your Practice
On the surface, their worlds barely overlap. But when I...
Read More
Automated Growth: Marketing Automation Strategies for Multichain Dental Clinics
Your Best New Patients Are Already in Your Database A...
Read More
A practical framework for building a recall and reactivation campaign that actually works
Your Best New Patients Are Already in Your Database A...
Read More
The Uncomfortable Truth About Marketing Spend in Dental Practices.
The uncomfortable truth about marketing spend in dental practices and...
Read More
The Best Marketing Your Practice Will Ever Do Costs Almost Nothing
How to build a patient referral system that generates your...
Read More